By now you know that you didn’t have to be the top of your class back in school to hack marketing. However being a good marketing requires customised skill for one trick doesn’t work for all business plans. You will need a different set of skills to make beauty salon work and a bank work. Investing your time and resources wisely as you build your business is what will make you a genius in your industry.
Follow these few steps to make your mark in the marketing industry and see your business bloom.
- Know what you’re going in for. It’s great to know all that you have to do and even better to know all that you shouldn’t. Learn from other people’s bad experiences.
- As a marketer, you absolutely need to know who your customer is and what they like and dislike. Build relationships on the basis of this and people will always come back to you.
- Figure out your target audience. Which group of people does your product appeal to the most? What can you do to make it more exciting for a different group?
- Marketing is very different from advertising. There are so many ways to make your business work, so feel free to cross out ideas that are likely to fail or those you cannot invest in right now. Remember that advertising is not the only way to get customers.
- Set targets for yourself. It is very well for you to make all these changes to make your business work but all the more important to track how well your audience is taking it. This way you can also moderate your expenses and put your money in the right place.
- Product, pricing, placement strategy and promotional strategy are the four Ps that need to work together for good marketing.
To be a good marketer, you need to make sure you have the following in place.
- A plan to execute and a budget to determine how much should you be putting and where.
- Quality service or product, for neither a brilliant marketing nor advertising can save you if your product doesn’t live up to your claim.
- The brand. It is not just the product but all of your customer’s experience that falls under the brand.
- Value Proposition. It is what makes you stand apart from your competition. What makes the t-shirt you’re selling different from the t-shirt your competition is selling.
- A database you can fall back on. As your business grows so does the customer information coming to you. Keep it together in a simple format to make it accessible at all times.
- A great platform to show your product or service. In today’s day, the websites endorsing your product or service needs to be clean, simple and easy to understand. Infographics are a good way to communicate to today’s customer.
- Prepare a short and effective sales pitch. When you stumble upon a prospective customer, you don’t bore them with the kind of details that you wouldn’t want to listen to either were you in their place.