Exhibiting successfully

Exhibiting your products or services offers a great number of business opportunities. From generating new sales leads to launching your latest offering, gathering valuable face to face feedback and increasing customer loyalty, if planned thoroughly an exhibition can create a real boost for your business.

This section has been put together to help you prepare and make the most of any trade show and exhibition you might want to exhibit at.

Business Link Northwest is your free to use, independent business support and information service. If you would like to talk about exhibiting at trade shows or exhibitions call our business adviser team on 0845 00 66 888 or use our contact us form.

Set and communicate your objectives

Take some time to ensure you are clear about what you want to get out of exhibiting and communicate any objectives clearly to every staff member working on your exhibition stand. Our factsheet to setting and communicating objectives will take you through the process and help you set meaningful targets.

Prepare your stand

There are some golden rules you should follow when getting prepared for an exhibition. You will have lots of things to think about from creating the right look for your stand to the possibility of using a stand designer as well as having to comply with the rules of individual exhibitions or venues. Take a look at our guide to preparing your stand to be in the know.

Handle and follow up leads

For most businesses generating leads will be one of their primary objectives when exhibiting products and services. You may know how many new leads you are aiming for but you also need to ensure that you have a system in place that supports you and your staff in achieving your goal. Read our guide to handling and following up on leads to be prepared.

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Exhibiting successfully