Promoting your website
Make sure your website can be found and gives customers real incentives to buy from you. There are three main ways that people arrive at websites - direct navigation, web referrals and search engines. Read our guide to promoting your website.
You can also pick up valuable tips on getting the most out of search engines as part of our guide to generating business from your e-marketing plan.
Getting the most out of search enginesTo help your business stay visible and to get more from its online presence, Microsoft have put together a guide to search marketing for small businesses which covers the main marketing techniques available to promote your website on search engines. Read the Microsoft guide to search marketing (pdf 500KB).
Use email effectively to promote your business
Now may be the time to consider alternative ways of promoting your products or services and email can be a powerful and flexible form of direct marketing. Using email you can communicate your messages quickly and cheaply and tailor messages to specific types of customer more cost effectively. Read our guide to email marketing to help you get started or improve your efforts.
Further information
Business Link's information library gives you instant access to information and tools to help you tackle key business issues. View our sales and marketing: the basics section for an overview of our guides to online marketing.
Access to help and support
If you would like to talk about internet marketing and how we could support your business, call the business adviser team on 0845 00 66 888 or use our contact us form.